Introducing Project Start

I will never forget the first day I went for a run. It was Thanksgiving morning. I was drowning in grief and I felt like I needed to move. The gym was closed so I put my shoes on and decided to go for a run.

I made it to the end of my block before I had to stop to walk. Out of breath, I turned around like I always did when I remembered that running was impossible. But then I stopped. Suffering through a painful run felt easier than going home, getting back into bed, and dissolving into a puddle of tears. So I turned back around and decided to keep going.

I walked to the top of the hill, ran a little, walked walked a lot, and didn't stop until I got home. It took me about an hour to go three ish miles. But when I got home, I felt like a tiny bit of the fog had dissipated. I don't know what made me think, "That was painful. I think I'll do it again tomorrow", but I did. I kept going.  

Not a photo of new runner Kelly. This is I've been running for almost 4 years now Kelly.

Not a photo of new runner Kelly. This is I've been running for almost 4 years now Kelly.

I was never an athletic person. I never thought I would be able to have fun running. But after getting through a few weeks of really boring and painful runs, I started enjoying myself. Running taught me that anything is possible if you're ready to do the work and put doubt behind you. 

I want to introduce you to the movement that is about to drop kick every single member of the I f*cking hate running club's world.


Introducing Project Start. 

Project Start: You Got This is a running initiative created by my lady pal and magical human being (OK and she's a supermodel) Candice Huffine in collaboration with Women’s Running and the mission is simple. Encourage and inspire all women to lace up and just START! The hardest part about running is getting started. I hated running for weeks. HELL, there are still days when I want to set every sports bra I have on fire and just cut my losses but the one thing that no one tells you is that running isn't impossible, it just isn't easy. And running is infinitely less sh*tty when you have a world wide squad ready to help you kick ass and take names. That's us. We're ready to support and empower you.

Everyone has a story. LIFE IS HARD and sometimes it's even harder to figure out how to take that first step. There will never be a better time than right now to get started. Tomorrow is going to come whether you want it to or not, why not do everything you can to be a little stronger tomorrow than you were today? Why not? What do you have to lose? The only way you'll fail is if you fail to try! 

So brace yourself because Project Start is about to get started!

Go follow @psyougotthis on Instagram to follow the upcoming #psyougotthis series! It's going to be amazing. We're stronger together!

Until next time, #RunSelfieRepeat.

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Kelly Roberts

It all started when a silly joke made headlines back in 2014 when I took selfies with hot guys “hottie hunting” my way through the New York City Half Marathon. But ironically enough, I haven't always been a runner. As the self-proclaimed former President of the "I f*cking hate running club", I spent most of my life finding ways to avoid physical activity. Growing up, I missed over 70 days of PE my senior year. Working out was something I thought I had to suffer through in order to lose weight. 

Then, in 2009, my younger brother passed away unexpectedly and struggling to manage my grief, I gained more than 75 pounds. With the weight gain came a new fight to regain my sense of self and learn to love the body I saw when I looked in the mirror. Then one Thanksgiving morning, drowning in grief and self doubt, I decided to go for a run. I didn't make it half way down my street before I had to stop to walk but for some reason, struggling forward made more sense than getting back into bed. It turns out that running is a lot like grief, neither ever really get easier, you just get stronger. 

Over time, I realized that while some people are in fact born runners, others are made. I created this blog Run, Selfie, Repeat and my new podcast by the same name with the hopes to inspire others to say yes to themselves while making them laugh hysterically because laughing, in my opinion, is the solution to everything. 

Named by Women's Running as one of twenty women who are changing the sport of running and by Competitor Magazine as one of 12 Influential and inspiring runners under 30, my mission is to inspire others to get embrace a healthy lifestyle and pursue the strongest version of themselves possible.